Thursday, June 12, 2008

Online Class: Innovative Publicity Basics for Authors (New and Hopeful)

Hi All,

Just passing on more information for a 2-week online class. This one looks like a fantastic PR program! For more info, be sure to check out Heart of Dixie's website.

Good luck with your writing!


***Permission to Forward***

Innovative Publicity Basics for Authors (New and Hopeful)

Sponsor: Heart of Dixie (
Instructor: Lauren Cerand
Cost: $20
Dates: July 1-14, 2008
Deadline to register: June 25


New York-based independent publicist Lauren Cerand walks you through the fundamentals of literary publicity right up to the cutting-edge. This course consists of six instructor-led lectures, three open "Q & A" sessions dedicated to your topics, and three small but significant homework assignments. Content will be useful to authors in any genre and at any level of expertise.


Lauren Cerand ( is an independent public relations representative and consultant in New York. Her clients are a purposefully eclectic mix of creative professionals, and she specializes in generating initial buzz and building sustained attention for individuals and projects such as Barnes & Noble's "Upstairs at the Square" series ( She is often asked to share her innovative perspective on publicity and has spoken to audiences at the at the 20th Annual Independent and Small Press Book Fair, Book Promotion 101, Mystery Writers of America, NYU's Center for Publishing, The (Downtown) Omaha Lit Fest, Penguin UK (video clip), Virginia Festival of the Book, Word of Mouth, Women's National Book Association, and next at the Nebraska Summer Writers' Conference (June 14-15, 2008). The Village Voice included her in its "Best of New York" (2004) issue. She is the vice chair of the board of directors of Girls Write Now, "a nonprofit volunteer mentoring organization that has been matching bright, creative teenage girls from New York City's public high schools with professional women writers in the community since 1998." A Cornell University graduate, Lauren compiles "The Smart Set," a weekly round-up of cultural happenings for,, and writes about art, politics and style at

Register at _www.heartofdixie.org_ (
Questions? Email _online@heartofdixie.org_ (

  • Cost: $20 -
  • All payments for a workshop must be received by the registration deadline - June 25th.
  • Please email the Online Class Coordinator with questions.